Privacy Policy
Last updated: March 3, 2025
This Privacy Policy describes the policies and procedures of Business Plume ("the Company", "We", "Us", or "Our") on the collection, use, and disclosure of Your information when You use the Caloria mobile application ("the Service") and explains Your privacy rights and how the law protects You.
We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
Interpretation
Words whose initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of this Privacy Policy:
- Account means a unique account created for You to access or use Our Service.
- Application (or "App") refers to Caloria, the mobile software program provided by the Company for iOS and Android platforms.
- Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to thibusiness.
- Country refers to the jurisdiction in which the Company is legally registered (e.g., France) or any other applicable jurisdiction.
- Device means any device that can access the Service such as a smartphone, tablet, or computer.
- Personal Data is any information that relates to an identified or identifiable individual.
- Service refers to the Application (Caloria).
- Service Provider means any natural or legal person who processes the data on behalf of the Company. This includes third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, or to perform services related to the Service.
- Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
- You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Collecting and Using Your Personal Data
Types of Data Collected
1. User Account Data
- Email address (required for authentication)
- Authentication tokens from third-party providers (Apple, Google)
- User ID (automatically generated by Our backend service, Supabase)
- Account creation and update timestamps
2. User Profile Data
- Daily nutritional targets (calories, protein, carbs, fat)
- Onboarding information (collected during initial setup)
- User preferences and settings
3. Food and Nutrition Data
- Food photos (captured via camera or selected from photo library)
- Meal names and descriptions
- Nutritional information (calories, protein, carbs, fat)
- Ingredient details (name, amount, unit, nutritional values)
- Meal timestamps and consumption history
4. Usage Data
We may collect information automatically when You use the Service:
- Device's Internet Protocol address (e.g., IP address)
- Browser type and version
- Mobile device unique ID (if accessing via mobile)
- Operating system and version (if accessing via mobile)
- Pages/features visited, time spent, timestamps, and diagnostic data
5. Device Permissions
- Camera access (for food photography)
- Photo library access (to select existing food photos)
- Microphone access (potentially used alongside camera functionality)
How We Use Your Personal Data
We may use Personal Data for the following purposes:
- To provide and maintain our Service
Including to monitor the usage of our Service, manage user authentication, and secure user access. - To manage Your Account
Manage Your registration as a user of the Service. Personal Data You provide can give You access to different functionalities of the Service available only to registered users. - To perform automated analysis (AI/ML)
Food images and related data may be sent to OpenAI GPT-4 Vision API to identify ingredients and nutritional content. Analysis results are stored in Our Supabase database. - To contact You
We may contact You by email or other electronic communication regarding updates, product information, or changes to Our Service. - To manage Your requests
Attend and manage Your requests (such as account deletion or data export) to Us. - For business transfers
We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, or other sale or transfer of some or all of Our assets. - For other purposes
Such as data analysis, identifying usage trends, determining the effectiveness of Our promotional campaigns, and to improve Our Service, products, services, and user experience.
Third-Party Services
We share data with the following third parties to enhance Our Service:
- Supabase (PostgreSQL database and storage)
- User account information
- Meal and nutritional data
- Image storage for meal photos
- OpenAI GPT-4 Vision
- Food images are sent for AI-based ingredient recognition and nutritional estimation.
- Authentication Providers
- Apple Sign-In
- Google Sign-In
- Supabase Authentication
- Subscription Management
- Superwall integration for subscription offerings and in-app purchase support (with payments processed through Apple App Store or Google Play Store).
We take necessary measures to ensure that these third parties process Personal Data in compliance with relevant data protection laws and regulations.
Transfer of Your Personal Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of Your state, province, or country where data protection laws may differ. We will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy.
By submitting such information, You agree to that transfer.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy or as required by law. This generally includes:
- Account and nutritional data: retained until You request deletion or close Your account.
- Usage Data: retained for internal analysis purposes unless a longer period is required by law or to strengthen the security of Our Service.
Delete Your Personal Data
You have the right to delete or request that We assist in deleting the Personal Data We have collected about You. You may delete certain information directly within the App settings or by contacting Us.
However, We may retain certain information when We have a legal obligation or lawful basis to do so (e.g., for compliance or dispute resolution).
Disclosure of Your Personal Data
1. Business Transactions
If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred.
2. Law Enforcement
Under certain circumstances, We may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities.
3. Other Legal Requirements
We may disclose Your Personal Data in the good faith belief that such action is necessary to:
- Comply with a legal obligation
- Protect and defend Our rights or property
- Prevent or investigate possible wrongdoing in connection with the Service
- Protect the personal safety of Users of the Service or the public
- Protect against legal liability
Security of Your Personal Data
The security of Your Personal Data is important to Us. We implement industry-standard measures, such as Supabase Row-Level Security (RLS), HTTPS encryption, and token-based authentication. Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Children's Privacy
Our Service is not directed to anyone under the age of 13. We do not knowingly collect Personal Data from individuals under 13. If You are a parent or guardian and become aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under 13 without verification of parental consent, We will take steps to remove that information.
International Users and GDPR
If You are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, You may have additional rights under the General Data Protection Regulation (GDPR) or equivalent regulations, including the rights to access, correct, and erase Your Personal Data, to object to processing, and to data portability. Please contact Us at the email below to exercise these rights.
CCPA (for California Residents)
If You are a California resident, You have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what Personal Data is being collected and the right to request deletion of Your Personal Data. We do not sell Personal Data as defined under CCPA. You can exercise Your rights by contacting Us.
Health and Nutritional Information Disclaimer
Caloria provides estimates and analyses regarding nutritional content. This information is not medical advice. Always consult a qualified healthcare professional for personalized dietary or medical advice. We do not guarantee 100% accuracy of AI-generated or user-generated data.
Links to Other Websites
Our Service may contain links to external websites or services that are not operated by Us. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Changes to this Privacy Policy
We may update Our Privacy Policy from time to time by posting the new version on this page. We will notify You of any changes via a prominent notice in the App, and/or by updating the "Last updated" date at the top of this Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when posted on this page.
Contact Us
If You have any questions about this Privacy Policy, or if You wish to exercise any of Your rights, You can contact Us:
- By email: thibault@businessplume.fr